The Real and the Coop networks will accept the Erzsébet meal vouchers
The Real and the Coop networks both join to the Erzsébet meal vouchers accepting locations. The agreement was signed on Tuesday by Guller Zoltán, Managing Director of the National Travel Service Ltd....
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Reál is planning on serious expansion
Reál is planning on a serious expansion by opening two new center warehouses. The two new warehouses were opened by Reál Hungária Élelmiszer Co. in Budapest and in Pécs. A szalagátvágásnál balról...
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With two new central warehouses Reál plans expansion
Reál’s turnover in 2011 was similar to their 2010 performance – the moderate growth was the result of inflation. At the end of the year Reál decided to build two new central warehouses and in six...
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Auchan can buy the Real chain of stores
German sources say that the contract between Metro and Auchan Group soon to be realized. In terms of the contract Metro will sell its Eastern European food network, the so-called Real chain to Auchan....
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The Arzenál Network joins Reál again
Under the recently concluded a strategic agreement, the Arzenál store network becomes part of the Reál network again from January 2013. After one year of independent operation, the entire Arzenál Store...
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Magazine: Cybermarketing
Part of the Facebook site’s popularity lies in its various applications, many of which are related to bars and restaurants. One of these was launched by San Francisco bars and is called Bartab. It...
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Magazine: As cold as steel
Rocks – this is how those stainless steel, designer ‘ice cubes’ are called, which can be put in the freezer and chilled before being added to your drink. The unique material construction will not...
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Reál took a big step forward with its own warehouses
Tibor Kujbus, managing director of Reál Hungária told us that 2012 was a busy year for the company. On 14 January the headquarters moved to a new office, located in the new Reál Cash&Carry store in...
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Real entered the premium category
Reál Hungária’s network of stores mainly consists of convenience units located in residential areas. The company operates two chains: Reál Élelmiszer stores have a floor space above 100m² and ReálPONT...
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The CBA, Coop and the Reál are supporting the Sunday shop closure
The CBA, Coop and the Reál have the highest turnover (combined revenues of 1,441.4 billion HUF in 2013, 77,000 employees) among the chains in Hungary. Now these three Hungarian owned chains announced...
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Hungary’s interests are important for Reál
Reál Hungária Élelmiszer Kft. is 100-percent Hungarian-owned and unites more than 2,000 stores in a franchise system. Annual sales exceed HUF 300 billion. Reál does food and drug retail and wholesale...
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Amazon would buy Real
German Metro chain would sell its retail units – Világgazdaság Online wrote. In the 282 units of the Real Business Network, 34,000 people are working. It is estimated that the price paid for the chain...
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Magazine: The Trade Parliament was in session (Part 1)
This year our magazine organised the Business Days conference in Tapolca under the name Trade Parliament, between 16 and 20 September. A record-breaking 750 FMCG experts and decision-makers came to...
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Reál is the most popular store in the online space
During the festive season, there was a lot of news about shopping rushes, full shopping malls, practically completely looted department stores and shops. Photo: AFP, Világgazdaság Online And data from...
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Retail chains and their followers
Bauer Zsófiaresearch specialistYnsight Research Ynsight Research and Silberstein & Partners set up a research team to study consumer opinion about FMCG retailers in social media and on the...
View ArticleSchwarz Gruppe acquires online platform real.de
Schwarz Gruppe, a major retail group that owns Lidl and Kaufland, has acquired Real.de from SCP Group. Real.de is one of the largest online marketplaces in Germany. SCP Group didn’t own Real for very...
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Auchan, CBA, Real and Tesco have also joined the Egg Association
According to the Association of Hungarian Egg Hybrid Breeders and Egg Producers there is an even greater need for food producers operating within the borders of the country, ie safe domestic...
View ArticleCBA, Coop, Real which is the most popular
CBA the competition of Hungarian-owned store chains operating franchise networks of more than a thousands stores – according to a recent poll. After the competition of discount stores, in which Lidl...
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A new Real store is being built in Békéscsaba
Élésker Kft. is building a new Reál store in Békéscsaba, on the site of the former knitwear factory, for an amount exceeding 3 billion HUF – was announced at a press conference at the site of the...
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